Trade show displays can be easily quantified by a couple of products. First, you obviously need the booth to make sure that everything else has a place to sit in. Then you need to put in the basic shelves and maybe a table in the middle to display your products or services. After that you need some banners and maybe some actual displays, like a large LCD TV to run a slideshow or a commercial from a Laptop and that’s about it, you have a trade show display ready to welcome some potential customers.
The main characteristic of a trade show display is that it is temporary, so it is easy to move from show to show. Now, depending on the type of products or services that you are advertising, you can add or subtract items from the list above and you can imagine that all these trade show displays are basically very customizable, so to speak, and you will create your own trade show display with everything you need in order for it to help your company. Speaking about helping your company, that is the main goal of a trade show display, to help you get your company noticed and attract more clients. Of course, a trade show display can be a pretty expensive investment, but if you do it properly and you get the help of a professional, maybe, you can certainly turn a profit from this investment.
There are also several types of trade show displays that you might want to choose from. Again, it largely depends on the space you have and on the products you want to sell. There is the very simple style tabletop display. This is a small display, but it is pretty good if you are selling holiday tickets, for example. If you need something a little bigger you can always go with the table cover version. You can custom print some simple designs on your covers and they should help your booth get noticed.
Another type of trade show display that might be to your liking is the pipe and drape version. This has the advantage of being pretty large and cheap at the same time, allowing you to invest more money in promotional products to attract more potential clients. Actually, this is the type of trade show display that is mostly used all around because of the characteristics I mentioned above. So, if you have a small company that is just starting to evolve you should probably think about something like this for your first trade show display.
There are a lot of other, more complex and larger trade show displays that you can use, but for this initial article, I think it would be best to stick with these simple ideas that are both cost effective and very simple to install. In the next couple of articles we are going to talk more about the more advanced trade show displays and what you should be looking for when you want to have your very own trade show display.